After Ticketmaster announced it would stop selling tickets online, the Taylor Swift concert ticket buying and selling market is busier than ever. Lucky fans who own tickets can earn tens of thousands of dollars…
Tickets to Taylor Swift’s The Eras Tour show will go on sale from November 15 on the Ticketmaster website. A Ticketmaster representative said the singer’s first live show since 2018 has fueled “unprecedented demand” from fans. During the ticket sale for Capital One credit card holders on November 16, many people had to wait more than 3 hours in line online to get their tickets, while some others had to I gave up because I couldn’t be patient anymore.
On November 18, ticket selling company Ticketmaster was forced to announce that there were no more tickets to sell, according to CNBC. “Due to unusually high demand on the ticketing system and there are not enough tickets left to meet demand, the public ticket sale to see Taylor Swift – The Eras Tour is canceled,” Ticketmaster said on Twitter. This move took place when the company’s director announced that up to 14 million people were scrambling to access their ticket sales website before the official opening day, causing the website to become congested.
“This site was only supposed to be open to about 1.5 million verified fans of Swift, and in fact Ticketmaster sold more than 2 million tickets,” Greg Maffei, general manager of media company Liberty Media told CNBC. “Meanwhile, ticket demand for this superstar’s 52-day tour could fill up to 900 stadiums.” According to the official announcement, tickets to this tour cost from 49 to 450 USD, and premium tickets from 199 to 899 USD. But currently the black market ticket price is from 800 to more than 20,000 USD.
After Ticketmaster announced to stop selling tickets, on Stubhub, a website specializing in reselling event tickets, the minimum ticket price at MetLife Stadium (New Jersey, USA) is 765 USD, sitting very far from the stage or 11,475 USD. USD standing ticket area. In addition, at Soldier Stadium (Chicago, USA), asking prices are ranging from 800 to 5,000 USD. The most expensive is the ticket price at Gillette Stadium (suburb of Boston, USA). Audiences will have to spend $22,500 if they want to sit in the front row or $675 for a further seat.
Much of the demand for this tour stems from Swift’s record-setting Midnights album, as well as the fact that she hasn’t toured since her Reputation tour in 2018. She was absent from the stage in part due to pandemic, disrupting the model of organizing tours every two years. Since her last tour, the release of four new albums and two re-recording projects ( Red and Fearless ) gives Swift plenty of song options for her upcoming tour. The Eras Tour is also expected to further boost sales and streams of Midnights .
The female singer’s 10th album was released on October 21, achieving many records after two weeks of release: Occupying all positions in the Top 10 Billboard Hot 100, most streams on Spotify globally on the first day (185 million) and ranked third in the first week of release (549 million), the largest vinyl record sales in a week according to Nielsen history. The album has sold more than 1.6 million copies in the US and more than 3 million copies internationally.
Taylor Swift’s album Midnights achieved many records after two weeks of release.
Taylor Swift became the most listened to artist on Spotify with more than 35 billion streams. She is also the first person to have five albums sell more than one million copies in the first week of Nielsen America. According to Luminate, customer base is also part of the reason for Midnights’ sales. Gen Z accounts for 34% of women who buy vinyl records, about 55% of Swift’s global audience are women and less than 60% are 13 to 24 years old. “When we consider these factors and the growth of streaming, we see millions of fans consuming Swift’s highly anticipated release in multiple ways,” said Luminate CEO Rob Jonas.
On November 18, this 32-year-old female singer took to Instagram to say “she was heartbroken when she saw the mistake happen and didn’t know who to ask for help.” Swift said there are many reasons why it is difficult to buy tickets, and she is trying to find ways to improve this situation. “I’m not making excuses for anyone because we asked them multiple times if they could handle such a huge demand and they assured us they could handle it,” she wrote, without naming Tickermaster. .
According to the schedule, the tour starts on March 18, 2023 in Glendale, Arizona.
